Categories of Consumer decision-making

1. Complex decision-making: Complex decision-making involves product comparisons and researching options before making a purchase decision. This category of decision-making may include taking into consideration factors such as price, features, quality, brand name, and reviews. Furthermore, this process may take longer than other decision-making processes and often requires more effort and thought. 2. Habitual decision-making: Habitual decision-making is decision-making used in everyday purchases due to convenience and routine. This type of decision-making usually involves convenience, comfort, and speed when making buying decisions. This type of decision-making is usually done without considering any external factors. 3. Variety-seeking decision-making: Variety-seeking decision-making involves the purchase of new products with the purpose of checking out what is new in the market. This type of decision-making is normally driven by curiosity and the wish to break out of a usual routine or purchase pattern. 4. Impulsive buying: Impulsive buying is an unplanned and often spontaneous purchase decision made without prior research or comparison. Most impulsive purchases are associated with an emotional high or feeling of excitement when shopping. 5. Online decision-making: Online decision-making is becoming increasingly popular as more consumers shop online. This type of decision-making involves researching, comparing, and assessing products online and can be done at convenience.