Because one of the major reasons for conducting a test market is to achieve ________, the test-market city should be representative of the marketing territory in which the product will ultimately be distributed.

one common goal: establishing reliable data regarding the product's success in the market, Testing a product in a test-market city allows a business to see how their product will fare in the actual market and how consumers will react to it. Selecting a city that is representative of the marketing territory in which the product will ultimately be distributed allows the business to gain an understanding of how the product is likely to perform in the broader market, as the reactions and results from the test market will better reflect what is likely to happen in the wider market. This helps businesses to assess risk and make more informed decisions regarding product launches, pricing, and other decisions that may impact the success of the product.