an effective marketing dashboard highlights

An effective marketing dashboard should highlight key metrics that are important to a business's marketing strategies. These metrics could include website traffic, number of conversions, search engine rankings, customer acquisition cost, customer lifetime value, customer engagement, social media metrics, and others. Additionally, an effective marketing dashboard should be visually appealing and easy to understand, allowing marketing teams to quickly evaluate performance and make informed decisions. Finally, an effective dashboard should also integrate data from multiple sources, including website analytics programs, ad platforms, and customer relationship management systems, to provide an up-to-date, comprehensive picture of marketing performance.