• Distinguish between ethnocentric, polycentric, regiocentric and geocentric strategic dispositions.

An ethnocentric strategic disposition places the home country at the center of all operations and decisions, focusing on the domestic market. This means that products and services designed for the home market are exported to other countries with little or no modifications. A polycentric strategic disposition recognizes the differences between the foreign target market and the home country. Here, companies tailor services and products to meet the needs of the target market and localization is encouraged. A regiocentric strategic disposition seeks to service the entire region, rather than just one country. Here, companies integrate their functions and operations across multiple countries in the region, creating a unified approach to service the area. Finally, a geocentric strategic disposition is one of global orientation. Here, companies would create overarching strategies and products without regard to the home country or a particular region. This is an international mindset that takes an integrated approach across many countries and cultures.