9. We categorized firms as internal and external suppliers of marketing research information. Explain what is meant by each and give an example of each type of firm.

Internal suppliers of marketing research information are those within the company or business itself. An example would be a department within the company that specializes in conducting internal customer surveys or studies to assess customer needs and preferences. External suppliers of marketing research information are those that are outside of the company or business, such as market research firms, research consultants, or data collection organizations. An example would be a research firm that specializes in gathering data through focus groups or surveys of potential target customers.