58. How can researchers increase the confidence business decision makers have in qualitative data?

Researchers can increase the confidence business decision makers have in qualitative data by taking multiple approaches to the data collection and analysis process, such as triangulating data with multiple sources, engaging multiple researchers to independently assess the same data and making sure to thoroughly document the process for transparency. Additionally, researchers can use techniques that present qualitative data in a format that is easier to digest and interpret, such as visual tools, coding and thematic analytics, for easier data interpretation and insight into the data. Finally, researchers should explain the methodology and results of their research in plain language, providing an authoritative interpretation that business decision makers can understand.