Why do we care about post-purchase?

Post-purchase is an important metric to measure customer satisfaction because it helps measure how successful a company is at creating a positive customer experience. By measuring customer happiness after purchase, companies can identify areas that they need to improve. For example, monitoring post-purchase feedback can help a company understand what can be done to increase customer loyalty and satisfaction. Additionally, post-purchase metrics can provide insight into customer preferences, allowing companies to tailor their services and products to better meet customer expectations. Ultimately, post-purchase monitoring is essential to ensure customer satisfaction and maintain a competitive edge.