Marketing Research Process: Step 2

The second step in the marketing research process is to define the problem and the research objectives. This involves determining the research goals, such as increasing awareness of a particular product or service, or finding out what customers think about a particular company. It also involves making sure the problem and research goals are accurately stated. This step is important as it helps to ensure that the research is focused and relevant to the organisation's goals and objectives.

Development of an Approach to the Problem formulating objective/theoretical framework, analytical models, research questions, hypotheses, identify info needed.